San Diego’s Hair Coloring Experts

What’s YOUR Favorite Color?

Customers receive my undivided attention in a private salon. Experience the difference 1-to-1 can make.

— Lori Wilson —

A Salon

Exclusively for women, by appointment only


1948 Balboa Avenue San Diego, CA 92109
    • Salon Hours

    • Tuesday 1 PM – 8 PM
    • Wednesday 1 PM – 8 PM
    • Thursday 1 PM – 8 PM
    • Friday 2 PM – 6 PM
    • Saturday 11 AM – 5 PM
    • After Hours? Got an Emergency? No Problem. Call to arrange an appointment outside the standard hours of operation. Adjusted rates may apply.

Design and Multi-Dimensional Hair Coloring.

From classic styles to contemporary to the avant-garde, Lori Wilson continues to push the boundaries of hair styling with her expertise, attention to detail, and awareness of trends. Trained by Vidal Sassoon and an Aveda Educator, she also served as celebrity hairdresser Christian Marc’s exclusive hair colorist. Lori provides a personalized, one-to-one salon experience for women in a relaxing informal environment, enabling her to suit any client’s needs.


You’re only as good as your process


Harmonious Color And Perfect Style Begins Here

Consultations cover recommended hairstyles, shaping, color suggestions and advice based on your own personal preferences and features. Face shape, complexion, age, hair length, texture and density, all play critical factors.

Hair Shaping

We Do Hair Shaping, And It Is Critical To Your Style!

You get no hair cuts here. Effective hair shaping requires experience and the intricate assessment of your hair texture, bone structure, and body proportion to best express your personality.

Hair Coloring

Single or Double Process Coloring, and Beyond…

Whether you want simple and elegant color or something completely wild, rest assured this is not your mother’s bottle job.

Easy Maintenance

The Salon Experience, At Home Everyday

All services include MorrocanOil shampoo and conditioning, in addition to styling lessons to easily recreate your new look at home and on the go.


4 Easy Hair Packages. Compare, Choose, and Book

Shape & Color

$170/ and up

  • Consultation
  • Highlights Application
  • Shampoo & Condition
  • Hair Shaping
  • Blow Dry Style
  • Maintenance Lessons
Shape & Highlights

$175/ and up

  • Consultation
  • Highlights Application
  • Shampoo and Condition
  • Hair Shaping
  • Blow Dry Style
  • Maintenance Lessons
Shape, Color & Care

$175/ and up

  • Consultation
  • Color Application
  • Shampoo and Condition
  • Hair Shaping
  • Blow Dry Style
  • Maintenance Lessons
  • *MoroccanOil Products
Double Process

$200/ and up

  • Consultation
  • Color Application
  • Shampoo and Condition
  • Hair Shaping
  • Blow Dry Style
  • Maintenance Lessons


We Feature MoroccanOil Hair and Skin Products

Antioxidant infused, nutrient rich, innovative formulas are unmatched and provide dramatic results. That is why salon-exclusive Moroccanoil is preferred by professionals and consumers alike — because our products simply work. We invite you to experience Moroccanoil and discover the performance behind the headlines.
Scalp Treatments
Hair Treatments
Hair Sprays


Book and Modify With Schedulicity. Registering is Easy!

Book With a Friend

Looking for a great way to catch up with a good friend? Save with the Shape & Color for 2 special. Phone booking required for this special promotion.

Wanna Go Stand By?

The DBS calendar is often booked for several weeks. If you are looking for an appointment and would like to be placed on the stand-by list, please email Appointments specify 2 dates, the times available, and the desired servies.  In the event of a cancellation, you will be notified immediately.

Change And Cancellations

Plans change and you may have to cancel or change your appointment – that’s life! A 24-hour notice of changes or cancellations is good enough!

Yelp Us Out

Show Us Your Yelp For a 25$ Gift Card Good on Hair Care Packages

What Clients Say

  • I’ve been going to her for almost 3 years now so… I’m not your average client when it comes to getting my hair done. I’m always changing my hair color… Over the last 3 years I’ve gone from jet black, to ombré, to red, back to ombré, then to blonde… She knows her color and I love that. She’s not what I call a “cookie cutter stylist” ( you know, the ones that just want you to do the same style, same cut, same color every time). I love that! She’s always going to cutting edge classes too and always knows the latest trends. She can do any cut, style, color you want. Super Woman Stylist and her prices are reasonable.

    — Cali L. —
  • I have no words for the magic that this lady does with hair! Lori knows how to evaluate your face shape, skin tone, and other factors to give you the most flattering cut and color. I always look my best when i head out of Dirty Blond Salon…

    — Sara C. —
  • She knew all these hair tricks, too. She mentioned that she takes continuing education classes to stay sharp on her skills and to keep track of what’s in style. She gave me tips on how to style my hair and wash it and what products work well. I was blown away by her knowledge and skills and now I have a awesome haircut I get complements on from family, friends and coworkers

    — Laura C. —
  • I’ve been a client of Lori’s for many years now and I love her. She knows how to make my naturally curly hair look so great and she’s helped me learn how to manage it since I lacked the ability on my own to truly ‘do’ my hair and have it look purdy before finding Lori. She colors and cuts or trims me depending on what I’m doing with my locks… plus, she has perfect hours for daytime working folks- she works kind of late for the salon world which is wonderful for me. You won’t be disappointed if you get your hair cut, colored or styled (or all 3) by Lori.

    — Cara S. —
  • I’ve been going to Lori for YEARS now. I even moved to another country, but everytime I came home I made sure that I had an appointment with Lori to fix whatever mess was on my head before I got there. I feel so comfortable in her capable hands that I don’t have to have a plan for what I want to do, I just show up and she knows what to do, and the minute she gives me the mirror to review, I know I’m going to be happy.

    — Suzanne H. —
  • I have a very difficult time trusting people with my hair and was not looking forward to searching for a new hairstylist. After a month of deliberating I finally made an appointment with Lori, and I’m so glad I did. …I love the atmosphere of her one chair shop. You definitely get excellent one on one time while you’re there!

    — Kiersten M. —
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