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Hairstory:  Professional Hair Care Products

Everyone has a hair story. For some hair is a shield; for others it’s a beacon. Our relationship to our hair evolves as we do, but beauty companies ask us to focus on what goes wrong rather than right, adding fuel to our self-loathing. What if we could learn to love what we’ve been taught to hate? Hairstory products help liberate us from negative norms that limit the expression of innate beauty.

New Wash Original: Sulfate-Free Shampoo Alternative

New Wash (Deep)

New Wash (Rich)

Hair Balm

Undressed Texturizing Spray

Dressed Up Hair Protector

Lift: Volume Spray



Reverie: Made for all humans, with all hair types.

REVERIE is a beautiful daydream – multi-functional, mindfully created, botanical haircare handcrafted in California.  Our clean, innovative formulas combine skincare methodology with haircare to achieve incredible results. We believe less is more and that haircare should repair problems, not mask them.

Shampoo & Conditioner Duo

Shampoo & Conditioner Duo

Milk Leave In Conditioner

Milk Anti-Frizz Leave In Conditioner

Ever Recovery Hair Oil

Ever Recovery Hair Oil

Cake Scalp Treatments

Cake Restorative Scalp Treatment

Rake Styling Balm

Rake Styling Balm

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Photo of Reverie Hair Care Products

Transparency has always been at the core of REVERIE.  We chose to partner with family run farms around the world that produce organic, Fair Trade and EcoCert ingredients of the highest quality available.

Free shipping on US orders $40+


  • Vegan
  • Cruelty-free
  • Gluten-free
  • Fair trade
  • EcoCert
  • Non-GMO
  • Certified organic


  • Sulphates
  • Silicones
  • Parabens
  • Phthalates
  • Artificial Fragrance
  • Artifical Coloring
  • Glycols
  • Petrochemicals
  • Glutens
  • Animal Derivatives
  • T.E.A
  • D.E.A.
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